1870 | The beginnings
It was 1870 when Noè Apollonio planted his own vineyard and produced wine for the first time. He did not lack experience, which he had inherited it from his father Tommaso (a producer and wine merchant born in 1828), and his grandfather Giuseppe (a peasant born in 1805). In the late 19th century, a phylloxera epidemic obliged winegrowers throughout Europe to plant new types of vineyards. At the time, wine was everything: it was food, care, relief. Noè decided to roll up his sleeves and start a long-lasting adventure, with the help of his family and his tireless workers. He owned a winery in his hometown Aradeo, in ‘Via dei Pozzi Dolci”, the street of wineries and pasta-makers. It was in this plant that he turned grapes into wine and sold his products, such as the Negramaro and Primitivo wines that were made from grapes harvested in the villages of Aradeo, Neviano, and Cutrofiano, in the chalky-clay estates of the “Cafari”.
